Julianna Mühlbauer laid the foundations for the family business. And that is indeed an unusual story for a woman who was born in 1875 and came from neither the upper middle classes nor the aristocracy. In 1903, in her mid-20s, the trained milliner, who was married to hat maker Robert Mühlbauer, opened a small hat manufactory with an adjoining shop in the Viennese suburb of Floridsdorf.

Iron discipline, great willpower and creative talent must have helped Julianna on her way. After all, when her husband was killed in action right at the beginning of the First World War, she not only had to steer a business through the difficult times, but also had three sons to look after. Robert, Franz and Ludwig were introduced to the hat business by their mother Julianna. Julianna worked in her company until the 1940s.

Source: muehlbauer.at